The goal of the campaign is to engage learners, reminding them to continue their language learning journey with Duolingo in a fun, shareable, and interactive way. By combining guerrilla marketing tactics with a playful scavenger hunt, we aim to increase daily users, boost brand visibility, and create shareable moments with our audiences.
The character scavenger hunt would be held in major cities. Examples given are for Philadelphia.
Copywriter: Noelle Robinson
Art Director: Mark Sabatini
Duolingo Hits the Streets
OOH and Guerilla Marketing
Social
Character Scavenger Hunt
Translation: “Sorry, I don’t know where Duo is, but go find Vikram! They’re in food heaven at the largest and oldest public market.”
Translation: “Sorry, no Duo. Go find Lin before they start a history lecture, since they’re at the place where the Declaration of Independence was signed.”